And it’s too hard because of the legal structure in place. Put simply, it is too hard to rent a car. Similarly, Wired Magazine thinks Avis will be able to help Zipcar get over the economies of scale issue that has plagued the micro-rental industry.įrankly, that’s the wrong way to look at it.Īvis can’t run Zipcar like an extension of the Avis business. Interbrand gushed that the move would help Avis expand from its traditional market (business travelers) into this emerging and untapped segment. The rental car giant’s recent acquisition of Zipcar is seen as something of a turning point in the micro-rental industry.
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As a group, these companies struggled to gain traction, expand, and make money. Folks there don’t tend to own cars, and only need a car infrequently. Today, Zipcar and its share-car, micro-rental brethren (Hourcar, et al) are confined to a limited number of vehicles in primarily urban environments. The daily, on-demand car rental experience is exactly the idea behind Zipcar. The thought of going this process as a normal part of my daily routine? I’d prefer another endoscopy.
![zipcar late fee zipcar late fee](https://bearsofficialsstore.com/logos/w350/flexcar.jpg)
As a frequent business traveler, I’ve gotten better at running the gauntlet of terminal shuttles, slow lines, confusing kiosks, 5-point font paperwork, scratch and dent searches, smelly cars, and last-minute gas stations.īut I put up with it. – Jason Voiovich, Director of Corporate Marketing, Logic PD